Do you ever get tongue-tied trying to explain what you do at events?
You’re not alone.
Knowing what to say when you’re at a networking meeting or just chatting with someone at a party can reduce even the most confident of us to gibbering wrecks. The problem is….
The Dreaded Elevator Pitch
An elevator pitch is a term used to describe how you would explain what you do in the time it took to travel between floors in an elevator. Think a Mad Men era bossy boss man snapping – “You’ve got until the time this elevator reaches my office to convince me I should take this meeting!”
The problem is that most methods of compiling an elevator pitch feel really artificial. And come on – we’ve all been to the networking meetings – you can tell the people who are really comfortable saying them and those who aren’t. And us meaningful business owners prefer a degree of honesty and humanity in our interactions – and most versions of the elevator pitch don’t allow for that.
So here is a simple exercise that provides a lovely, conversational alternative. I lay it out in the video below and then you can use the accompanying worksheet to craft your own.