To stand out in a crowded market takes 1 thing – and you, fortunately, have it already – yourself! Understanding and promoting what makes YOU different is key to your ‘brand’.
It’s tempting to skip this step – don’t!
I know, you want to get ‘out there’ and do the things, the marketing, the social media, launch the programs, build the empire.
But I swear to you, if you don’t know what makes you unique, and be able to communicate that, you’re going to really struggle to stand out.
And you, my darling, are way too talented for that.
So spending some time on this step will save you a TON of time and angst later on.
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