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Identify Your People

You have to know who you’re speaking to in order to have a clear message and audience of die hard fans. You don’t need to choose a niche or limit yourself in a way that feels super restrictive – BUT, being able to create content and marketing that feels intimate, warm and has client’s saying ‘OMG it’s like you were able to read my mind’ does mean you have to focus in. 

There’s a saying in marketing – when you try and speak to everyone you end up speaking to no one. 

But don’t worry, by following our method, you’ll be able to identify who your people are in a way that feels natural, expansive and congruent – not artifial and restrictive. 

Ready? 

How To Conduct Audience Research Interviews

How To Conduct Audience Research Interviews

Audience interviews are great things to do when you’re defining or honing your niche and I recommend doing them periodically to deepen your understanding of your perfect clients and what they need/want from you. Where do you find people to have these potential...

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Authentic Clients

Authentic Clients

  You know that bit in the scary movie where the protagonist is wandering about in the scary dark, trying to find the way out, and just stumbling about? That's how it can feel when you're first starting a business and trying to find clients. The (very) good news is...

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