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Welcome

No matter what your experience level, you can create beautiful graphics for your website, blog posts and social media channel using a few simple and free online tools. 

In this course, I’m going to show you how you can create a visual style for your business without spending a ton of time or any money. For real. 

Remember the 80/20 principle.

When you’re in the early days of your business, things like your visual style, business card, website etc. can seem like they’re BIG THINGS to focus on. But in reality, those aren’t the things that will bring you clients through the door. The things that will do that are in your marketing, the conversations you have with people, owning the value you provide and the transformation you can facilitate. So you should be spending 80% of your energy on those things (yes, I know they’re scarier than doing some pictures and designing your business cards!) and around 20% on the backend of your business. 

So while having gorgeous looking graphics and visuals for your business are helpful – they’re not the things to spend too much of your time on. So this course takes a very rough and ready approach – no, they won’t make your business look as good as a pixar trailer but it doesn’t need to be!

Thhe most important thing is that you don’t over think this process. In my experience, this is one area where it can be really REALLY easy to procrastinate and spend forever on details that just aren’t that important. 

 

Chapter 1 : Choosing your visual style and tone

I’m going to show you how to decide on a basic visual style for your graphics and guide you through creating your own mood board to express the right tone for your business.

20 min.

Chapter 2 : Creating A Simple DIY Logo

I’ll show you how to create your own simple yet stylish logo using free online tools. Honestly, you’ll be amazed at how simple we’ll make it (so you’ve no excuses to hide out behind your computer!)

25 min.

Chapter 3 : Creating Social Media Headers

In this section, we’ll create social media headers for Facebook, Twitter, and LinkedIn

 

Chapter 4 : Creating a Document Header

In this section, I’ll show you how to create a branded header that you can use for reports, proposals and other documents you may need when working with client.

 

Chapter 5 : Blog and social media post graphics

In this section, I’ll walk you through how you can create gorgeous images to illustrate your blog posts and create eye-catching social media Posts.

 

Chapter 6 : Where to Find Royalty Free Images (and how to stay the right side of the law)

In this section, I’ll explain why you can’t just take images off the internet and use them for your own purposes and where you can find stunning images that are free for you to use (and won’t get you in any legal trouble).