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Creating a logo is a great place to hide out in your business. Yes, having good branding can really help to solidify people’s image of you in their minds and make you more memorable. But it tends to be an area where new business owners especially spend way too long overthinking things.

If you’ve got a clear vision of what you want and a budget to go to a designer then brilliant – go and get your logo show on the road.

however, if you haven’t the budget to hire someone you can still create a gorgeous, simple logo using an online tool like PicMonkey or

In this section, I’m going to show you how to make an eye-catching, professional and beautiful logo for your business.


But what if I don’t have a business name?



Seriously – people spend WAY too much time worrying about what to call their business, when at the end of the day, as a service-based business owner, you are your business. So the more you can associate your name with your services, the easier it’s going to be for people to remember you. 

It’s far better to create a logo and a brand around your own name than to spend months trying to figure out a fancy or clever name. Using your own name gives you chance to grow and evolve to – after all, your business focus might change but it’s unlikely your name will. 

So don’t let not having a business name hold you back. Keep it simple and use your own name. 


How to create your own logo using PicMonkey

How to create your own logo using Canva